about us

discover new possibilities

We are venturing beyond our comfort zone and engage in every aspect of people's lives, whether it be on an individual or collective level, in their personal or professional spheres.

our vision

To become the regional data hub for the middle east and north africa.

our strategy

pursue solid customer engagement models and commercial foundations

- develop key customer strategies to build long term relationships
- create a content localisation roadmap to address local customer needs

re-imagine the data hub commercial proposition

- enhance services catalogue through innovation
- create a customer experience approach to provide a world-class service

invest in expanding the value proposition and asset portfolio

- expand into advanced and high-potential products & services - expand footprint and positioning in key international markets

manage effectively government support and energy transition

- partner with key government entities to facilitate required regulatory steps - develop a sustainability strategy focused on green energy

embed fit-for-purpose organization and enabling tech capabilities

- create an organization to attract and retain top talent in core capabilities - define a technology ecosystem for key stakeholders in and out of the firm

pursue solid customer engagement models and commercial foundations

- develop key customer strategies to build long term relationships
- create a content localisation roadmap to address local customer needs

re-imagine the data hub commercial proposition

- enhance services catalogue through innovation
- create a customer experience approach to provide a world-class service

invest in expanding the value proposition and asset portfolio

- expand into advanced and high-potential products & services
- expand footprint and positioning in key international markets

manage effectively government support and energy transition

- partner with key government entities to facilitate required regulatory steps
- develop a sustainability strategy focused on green energy

embed fit-for-purpose organization and enabling tech capabilities

- create an organization to attract and retain top talent in core capabilities
- define a technology ecosystem for key stakeholders in and out of the firm

our mission

develop a state-of-the-art

ecosystem of carrier and enterprise grade data centers in the mena region, attracting hyperscalers, content providers, and international

develop a network

of regional and international submarine and terrestrial cables complementing the data center footprint of menahub with the ultimate objective of making ksa the primary digital hub between east and west.

drive the future of connectivity

establishing premier regional internet exchanges that dominate traffic flow between content providers and carriers in the region.

develop a state-of-the-art

ecosystem of carrier and enterprise grade data centers in the mena region, attracting hyperscalers, content providers, and international

develop a network

drive the future of connectivity

establishing premier regional internet exchanges that dominate traffic flow between content providers and carriers in the region.

our beginnings

In 2020, stc announced its plan to establish a digital hub for the MENA region to contribute towards achieving the KSA Government 2030 vision. This led to the creation of a new independent entity called center3, previously known as project “MENAHub”. With existing and planned assets, center3 is expected to reach a value of 2 Billion US dollars by the end of its first year of business. The vision of stc Group is to position the Kingdom of Saudi Arabia as the heart of international data connectivity, connecting Europe, Asia, and Africa, while also becoming a data center hub for the MENA region. Due to its strategic geographical location, KSA is an ideal location for hosting content and cloud applications, serving the surrounding countries as well. With its integrated platform, center3 aims to provide hyperscalers, gaming and content providers, cloud providers, and global international carriers with unparalleled flexibility and speed to better serve their regional customers.

the foundation of center3's value proposition is

built on agility, neutrality, and providing customers in the MENA region with a comprehensive solution for their hosting and connectivity needs. By optimizing internal operations, leveraging economies of scale, prioritizing cost efficiency, and consolidating group assets and activities, center3 represents stc group's response to the rapidly changing market landscape. Building on the past stc's extensive expertise, center3 has established strong market credibility and delivers an unparalleled experience that embodies true 'carrier neutrality'.

furthermore, center3 has made ecological sustainability

a cornerstone of its operations and has integrated such considerations into the future requirements of its infrastructure, including its state-of-the-art data centers. Going forward, center3 will continue to pursue a 'business-as-usual' growth strategy, investing in new submarine routes, data centers both within and beyond KSA, and international POPs. At the same time, center3 will remain vigilant for opportunities for inorganic expansion.